Putting together passion for cars and passion for Metallurgy.

Volcano Wheels was founded in November 2010 by uniting these two passions : from its founder, who has been achieving a broad experience in metallurgy since his time at university ( USP ) and the evident Brazilian taste for personalized cars.

Innovation for all the styles.

Our main mission is to bring happiness and increase satisfaction to people fond of cars in Brazil and overseas who want a personal touch. We can offer high level quality, fair and competitive prices, Just In Time delivery and, mainly, excellence in our products and services.

Listening to our clients is part of our DNA.

The way we track to innovate is to listen to our clients’ desires, either face-to-face or virtually, and then, engage our multi-tasking team to brainstorm ideas to turn client’s dreams into reality. While implementing the project, our focus lies on approximating the customers to the best accessory stores in the distribution network.

Lean Manufacturing

To achieve competitive prices, offer high quality products and meet deadlines Volcano Wheels Management has adopted the production philosophy called Lean Manufacturing (developed by Toyota). The foundations of this business strategy are:

  • Base the administrative decisions on a long-term philosophy even in detriment of short-term financial goals which can generate more value to the society, clients, suppliers and collaborators;
  • The right process will bring the right outcome at once. To get the right process is necessary to call forth the questions and have a culture for definitive problem solution. Such a culture does not blame anyone for the drawbacks, but learn from them, aiming not to repeat the same mistakes;
  • Adding value to the organization through the development of collaborators and partners by challenging them to strive for new achievements.
  • Look for the root cause of a problem and solve it definitely.


We have put together people, passion, experience and technology

 Volcano Wheels holds not only the best pieces of equipment (see passion for metallurgy) but also the best processes to operate efficiently its machines, beyond counting on a capable team which puts together science, experience, motivation and, mainly, passion for what they do.

Brief educational and professional background of Volcano Wheels’ team members:

Managing Director Graduated in Metallurgy Engineering and mastered in Solidification, both qualifications gotten at Universidade de São Paulo. He won four awards for technical acknowledgement: CREA-SP Award of Professional Graduation in 1.998, José Ermírio de Moraes Award – 1.999, Fábio Décourt Homem de Melo Award – 1.999 and CST Award – Aciaria – Companhia Siderúrgica de Tubarão – 2.004. He sums up an eleven-year experience in the technical, commercial and strategic areas in Villares Metals which is the largest special steel company acting with great experience in Latin America and other international markets. Administrative Manager Graduated in Production Engineering at UNIMEP, with eleven years of experience in the administrative area in Villares Metals S.A. Production Engineering Graduated in Production Technology with twenty years of experience in Alujet Company, manufacturer of wheels to several carmakers in Brazil. Commercial and Export Manager Graduated in Production Engineering at Universidade de São Paulo, with over twenty-year experience in the commercial area, dealing with car manufacturers and providing aftersales service to clients, mostly while working for Manguels, a well-known wheelmaker in Brazil. Other Collaborators They have values aligned with the proposal of Volcano Wheels and, mainly, willing to learn and grow professionally. Volcano Wheels pleases for life quality and safety of its collaborators as the board believes that the human being must always come in the first place. Based on this principle the collaborators are allowed to stop production whenever they feel that there is any hazardous work condition that can jeopardize their integrity.

Quality Policy

Volcano Wheels is committed to increasing customer satisfaction, producing safe wheels and promoting the continuous improvement of its systems, processes and resources, “complying with legal and statutory requirements”